Nylon Launches Branded Content Arm

Say hello to Nylon Studios.

unnamedNylon is expanding its advertising offerings with the launch of Nylon Studios, a full service creative division dedicated to producing sponsored content.

“Nylon has a long established reputation for executing custom programs for our clients, and with the launch of Nylon Studios, brands will benefit from next level 360-degree capabilities, all amplified through our extensive digital & influencer network,” said Nylon president Jamie Elden, in a statement.

Kristin Welton, who most recently oversaw Nylon’s events team, has been tapped to lead Nylon Studios as its vp.

Lauren Cohen, previously head of marketing and entertainment, has also been promoted to vp, marketing and entertainment.