NYC Targets Youth with Anti-Piracy PSA Contest

The New York City Mayor’s Office of Media and Entertainment continues to tackle the issue of piracy with a contest aimed directly at the city’s youth. High school and college students are being asked for their ideas for a new anti-piracy PSA, with the chance to bring a rough cut of their amateur clip to life with a professional production company.

After conducting focus groups with help from Sucherman Consulting Group, the government group found that reaching young people was a hole in the outreach efforts.

“By encouraging teens to speak to each other about the issue of digital piracy in the Create the Next Spot Contest, we hope to inform a new demographic and influence change in order to strengthen our entertainment industry for generations to come,” said Deputy Mayor for Economic Development Robert Steel in a statement.

According