NYC Debuts Sneaky, Scary Matchbooks to Help Smokers Quit

The New York City Department of Health and Mental Hygiene (incidentally, should we ever have a spin-off blog, it will be called “Mental Hygiene”) is following up on its Yves Behar-designed condom wrapper and dispenser blitz of earlier this year with matchbooks designed to freak out smokers with photos of cancer-ravaged lungs, rotting teeth, and throat tumors, accompanied by the warning, “Cigarettes are eating you alive.” The wince-inducing matchbooks (pictured at right) were designed in-house as part of the Health Department’s 2008 “Eating You Alive” advertising campaign.