NYC & Company Says ‘I Do’

Photo: Mark Lennihan/AP

With New Yorkers still celebrating the historic passage of same-sex marriage legislation, NYC & Company, the city’s tourism agency, has launched NYC I Do, a campaign to promote the city as a destination for gay weddings.

The site includes soup-to-nuts info about getting married in the city, from getting a marriage license to finding a wedding venue.

“NYC & Company is working to create a multi-channel, global communications and marketing campaign – NYC I DO – to promote the vibrancy and attractiveness of the five boroughs as a gay weddings destination,” Kimberly Spell, chief comms officer of NYC & Company told the New York Daily News.

A report from the Independent Economic Conference says that gay marriage could generate almost $400 million in revenue, according to BrandChannel. With that in mind, hotels have also launched promotional campaigns. And Mayor Bloomberg has stated bluntly, “Buy flowers, clothes, meals or whatever. It’s good for the economy.”

And speaking of cash and campaigns, The New York Times takes a look at the amounts of both that went into making marriage equality law in the Empire State. The story characterizes the effort as a “multimillion-dollar grass-roots campaign” that other states, like Maryland, may try to emulate.

But while advocates had hoped that New York’s new law would usher in others, there are still plenty of legislative obstacles. But public opinion may now be on the side of advocates. A Gallup Poll shows that 53 percent of Americans now support gay marriage, the first time it has tipped in favor of the majority.