The New York Times is shuttering NYT Now, the app that provided users with a curated list of Times stories and items from external sources. The app will no longer be available starting Aug. 29.
We were fans of NYT Now when it debuted in 2014. We liked the curated items and the interface. However, we weren’t quite sure that anyone who wasn’t already a Times subscriber would enjoy the app, even if a subscription was only $8 a month. Turns out we were right.
NYT Now never took off the way the Times thought it would. At one point, the Times even relaunched it as a free app to see if it would entice people to sign up for a full Times subscription. That didn’t work either, mainly because the Times now uses Facebook and other platforms to expand its audience. In the end, the Times had no choice but to move on.
Goodbye NYT Now, it was fun while it lasted.