NY Times to Distribute 300,000 Google Cardboards

All aboard the virtual reality train.

The New York Times—via a partnership with Google—is about to make virtual reality fans out of its readers. The Times is sending 300,000 Google Cardboard viewers to its “most loyal digital subscribers” next month.

The distribution will be timed with the release of the new Times film Seeking Pluto’s Frigid Heart, which takes viewers on a virtual trip to Pluto.

The film was narrated by Times science reporter Dennis Overbye and produced by Jonathan Corum, Graham Roberts, Yuliya Parshina-Kottas and Evan Grothjan, all from the Times’ graphics desk.

Seeking Pluto’s Frigid Heart will publish May 19 in the NYT VR app.