NY Times Names David Perpich GM of Wirecutter

The Times vet gets a new role.

The New York Times has named David Perpich president and general manager of The Wirecutter, a product review site the Times acquired in October.

Perpich most recently served as the Times’ senior vice president of product. He has been with the Times since 2010.

“David’s goal and mine will be to continue to grow The Wirecutter and to more fully integrate it into the life of the Times,” said Times Company CEO Mark Thompson, in an announcement. “Both organizations remain committed to creating products that serve our readers and become an indispensable part of their lives.”

Perpich begins his new role March 5. He’ll report to Thompson.