NY Times Goes Big with Video Player

The New York Times is going big with the video player that is incorporated into nytimes.com homepage. The player now takes up almost the entire page — the Times has quadrupled its size — making it impossible to miss.

Visitors can can access additional videos using a left and right navigation tab. The Times’ full video offerings are available via a click on “explore all videos” or going directly to nytimes.com/video.

The Times is clearly trying to get people to focus on its video offerings. This is certainly one way to do it.