Noticing that the Internet was on the verge of a meltdown, Complex decided to ask Philip Corbett, the Times’ standards editor, if “jif” was the official Times way. He wouldn’t say. “I wasn’t involved in the discussions about today’s story and I think I want to steer well clear of the heated debate over the pronunciation of GIF,” Corbett told Complex. “I know a no-win situation when I see one.”
Complex then dug deeper, and asked Jason Stallman, the Times’ sports editor, about the proper way to say GIF. He wouldn’t say either. “Hate to do it, but gotta say no comment to this one,” he explained. “I’m out of the country and just not really in position to weigh in on this eternal question.”
Thus the battle rages on. But if you really want to know, of course it’s “gift” without the “t.” Don’t be an idiot.