Nutella Exemplifies How Not to Use Social Media
Facing an online revolt, Ferrero, the company that makes Nutella, rescinded a cease-and-desist letter it had sent to the organizer of World Nutella Day, an online event to celebrate the delicious chocolate-hazelnut spread.
Facing an online revolt, Ferrero, the company that makes Nutella, rescinded a cease-and-desist letter it had sent to the organizer of World Nutella Day, an online event to celebrate the delicious chocolate-hazelnut spread.
“I’m relieved to say there’s been a positive resolution to the situation. Ferrero employees reached out to me directly after I had posted my fan letter online and sent my formal reply to their C&D [cease-and-desist letter]. They were very gracious and supportive and we were able to have a productive discussion about World Nutella Day living on for the fans, which is the whole point,” said the event’s organizer Sara Rosso.
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