NPR's Story Lab Unveils Its Ambitious New Approach

From accepting pitches to developing pilots, Story Lab is doing it all.

When NPR created its Story Lab in June 2015, it was intended as a place for staff to play around with new ideas and forms for the newsroom. That incubator is expanding in a big way, and the ideas and initiatives explored in the lab will be targeted not just toward NPR, but to member stations and creators beyond the public media ecosystem.

“It is an idea hub where we will generate new segments for the news programs, create pilots for radio shows, launch new podcasts, and introduce new voices to the network.

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