On Broadway, Word-of-Mouth Rules

So says Deadline theater critic Jeremy Gerard

For NPR’s All Things Considered, Brooklyn-based freelance arts reporter Jeff Lunden this week filed a report about the state of all things Broadway. A realm where only one in four productions succeed.

Among those Lunden spoke to: Deadline theater critic Jeremy Gerard, who has been covering Broadway for three decades. Gerard says reviews have become somewhat secondary:

“Unless you come out of the theater saying ‘I have to tell everybody I know they must see this show,’ the show is going to die,” Gerard says.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in