NPR and WGBH Acquire NPB

Public media companies NPR and WGBH Boston today announced they have made an offer to acquire National Public Broadcasting, LLC (NPB), the leading multi-market sponsorship representative for public television and radio stations.

The offer has been accepted in principle by Williams Communications, Inc., majority owner of NPB.

Combining NPB with NPR Corporate Sponsorship, NPR and WGBH will form a new independent non-profit company to represent sponsorship across all media for public broadcasting. This new entity will become the largest and most comprehensive representative for national and local public radio, television and multimedia.

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