NPD: 21 percent of smartphones users shopping with mobile apps on Black Friday, Amazon top mobile app and website

Mobile shopping app and website use rose on Black Friday last week, with more than 21 percent of smartphone users comparing prices on apps and 40 percent on websites, according to a blog post today from NPD.

The top app used by consumers was Amazon at nearly 10 percent, with 10 percent from Android users and 12 percent from iPhone users. eBay was the second most used app, with seven percent of users browsing through the online auction and shopping company’s app.

Mobile web was even stronger than native app usage, with 39.5

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