Uber is already a verb, and today it’s taking its brand to credit cards. The ride-sharing app is rolling out a credit card powered with Barclays and Visa that lets consumers earn points from swiping.
The Uber Visa Card doles out $100 back after consumers spend $500 within the first 90 days. Interestingly, after spending $5,000, consumers receive $50 toward subscription services like Netflix, Spotify and Amazon Prime.
There are also a few perks for buying travel and food items, which ties back into Uber’s focus on transportation. The card gives back 4 percent for dining purchases and 3 percent for booking hotels and airfare, for example. Online purchases—including Uber rides—receive 2 percent cash back. And in exchange for paying a mobile phone bill with the card, Uber is offering $600 in phone damage and theft protection. In addition to cash back, rewards can also be redeemed as Uber credits. The credit card will be promoted within Uber beginning Nov. 2 and, of course, will be built into the app as a payment option.
Uber will have access to aggregate data specific to how much consumers spend on the cards, which in theory can be used in loyalty programs to build a stronger connection to consumers.