Now Read This: Louise Fili’s Grafica della Strada

grafica della strada

fili book sideLouise Fili has done it again. The designer of all things bello, including stunning packaging and branding for the likes of Jean-Georges, Tiffany & Co., and Sarabeth’s, turns her Italophilic eye to signage in the pages of Grafica della Strada: The Signs of Italy, new from Princeton Architectural Press. The chunky yet compact book is a photographic diary of sorts, revealing the most inventive restaurant, hotel, street, and advertising signs spotted by Fili over three decades’ worth of Italian travels. “These signs chart the highs and lows of Italian typography, from a classically elegant gold leaf script for a Turin jewelry store to a very spirited (and unreadable) type rendered in orange and blue dimensional plastic letters for a shop selling doormats in Rome,” notes Fili by way of introduzione. “From the sublime to the ridiculous, each and every one, in its unique way, is dear to me.”