Now Quarterly, Bloomberg Pursuits Adds to Masthead, Launches iPad App

New advertisers include Ralph Lauren, Lamborghini

Bloomberg Pursuits, the luxury lifestyle spinoff of Bloomberg Markets, is trying to make more inroads into fashion as it steps up its frequency to four times a year. In addition to launching an iPad app, which will automatically download to subscribers of the Markets app starting with the spring issue, new editor in chief Ted Moncreiff's first, the magazine has added an art director and luxury marketing consultant.

Art director Anton Ioukhnovets comes with substantial fashion bona fides, having been design director and art director at Condé Nast’s W and GQ, respectively.

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