Now Arriving at Baggage Claim: Ads

On our recent trip to the West Coast, the airline (let’s call them “United”) managed to misplace our luggage—a slightly scuffed Marc Newson for Samsonite wheelie—on the way there and the way back. We spent what seemed like hours staring at the emptying conveyor belt with a growing mix of anger (at the airline) and fear (for our cache of imported periodicals, granola bars, and Tomas Maier beachwear). Next time, we may be able to associate that fear and anger with a procession of advertisements! At least that’s the vision of DoubleTake