Djokovic is #1, Now He Wants to Make Marketing Money
For professional athletes, it’s not enough to be on top of your game. You also have to have endorsement deals if you really want to make the big bucks.
Tennis star Novak Djokovic is having a 2011 for the record books, with 59 wins and only two losses going into the U.S. Open, which starts on Monday. Djokovic changed just about everything before going into this year: his diet, his serve, even his publicist. Now he’s the number one seeded player in the American grand slam.
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