Celebrities Say 'No' To Twitter TV Show; Twitter Comes Clean

After yesterday's announcement of a Twitter TV show, Twitter have responded on their blog and essentially denied most of the rumours surrounding this story. There is no official Twitter TV show-although if there were it would be fun to cast! In dealing with networks and production companies we sometimes have simple agreements. Regarding the Reveille and Brillstein project reported today, we have a lightweight, non-exclusive, agreement with the producers which helps them move forward more freely. Good thing, too, as the general response within the Twitter stream hasn't been exactly positive. TechCrunch's Mike Arrington was quick to write an piece entitled, "300 Things I'd Like To See From Twitter Before A TV Show", and invited readers to submit their own ideas. (Mine can be found here.) But it's the celebrity response that's been the most telling. As reader Rooker reported in the comments in my article, a Twitter account that is in opposition to the alleged show has been established that is already gathering some interest, including that of Ashton Kutcher, Demi Moore and Alyssa Milano. Couple this with a hashtag that is already in Twitter's top ten, and you have a lot of concerned and panicking A-listers. Others, of course, took it in their usual good spirits. Celebrities threatening to leave a platform that has, in some cases, revitalised their sagging careers is perhaps to be taken with a very hefty pinch. But it's certainly true that nobody likes the idea of being exploited; at least, not without an agreed sum of money being involved. It's not clear whether Twitter had grander plans and later were again forced to step back a little due to an unfavourable response, or whether the reports from Variety et al are another example of old media bodging up a new media story. Still, what remains quite evident is that Twitter's persistence in operating within a cloud of secrecy and mystery, and only making announcements after the fact, is continuing to hurt them.

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Celebrities Say 'No' To Twitter TV Show; Twitter Comes Clean

Shea Bennett

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Shea Bennett