Facebook Notify Stand-Alone App Officially Launches

Yes, we know, most mobile users are overrun by notifications, but the key to Notify, the U.S. iPhone application Facebook officially released Wednesday, is complete control over those notifications.

Yes, we know, most mobile users are overrun by notifications, but the key to Notify, the U.S. iPhone application Facebook officially released Wednesday, is complete control over those notifications.

Facebook’s testing of Notify was first reported last month by The Awl, and last week, Financial Times reported that the app’s launch was imminent.

Notify allows users to choose from this list of 72 content providers, with more to be added “in the near future.” Once the content providers—or stations, as Facebook refers to them—are selected, users can customize the topics they wish to receive notifications on.

Swiping left on those notifications will bring users to the content via Notify’s browser, or notifications can be added to a saved notifications list for later viewing, edited, or shared by swiping right.

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