NOT-SO-BREAKING: BART's Twitter Account Responds to Complaints Awesomely
Now this struggle is real! Thankfully for the rest of us.
Public transportation is full of its own foibles.
From criminal acts to kids getting into trouble at bus and train depots, running public relations for your local public transportation company is more like running roughshod through the press with a slew of “No comment!”
Then you add social media, and you can imagine the PR rep’s phone would be blowing up with a stream of profanity-laden tweets and posts from unhappy consumers.
Good times, right?
Enter: the San Francisco Bay Area Rapid Transit system, which is killing it on Twitter with a remarkable display of honesty, transparency, and likeability.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in