Not All Publishers Pyched About Apple’s Agency Model

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Although Steve Jobs said the prices for eBooks “will be the same,” not everyone is convinced Apple’s Agency model–it’s 70%/30% split on content pricing–is a great ideal. (This is the very same model that Macmillan and Hachette have been fighting Amazon over. TCI Research, a digital media research firm, published a report yesterday stating that “one major book publisher we spoke with”–whom they obviously can’t name–“sees no reason to shift to that model right now or anytime in the near future.”

Here’s more from the report:

The reason is that book publishers make less money from the agency model than they do from the traditional wholesale model (in which Amazon buys a book license at the full wholesale price, and then sells each copy for whatever it wants, often losing money on the sale). The agency model, therefore, also leaves publishers less money to pay authors and agents.

According to one executive we spoke with, it’s also still unclear if Amazon will continue to command its dominant 90% share of the e-book market, so there isn’t much reason to set a precedent by adopting a model that makes everyone less money per book.

As we reported yesterday, not everyone was impressed with the iPad itself. And publishers are still in this business for money–right? The odd effect of the Macmillan vs. Amazon standoff is it made Amazon seem like not such a bad company. Maybe in the new light that iPad casts, Amazon is actually helping publishers and Apple isn’t…