Norman Pearlstine Talks Advertising
Norman Pearlstine, Time Inc.’s chief content officer, is no stranger to the world of advertising. In his role at Time, he has to guide the company through the nasty waters of the magazine world, somehow keeping it afloat. So when The Washington Post asked him about Time Inc.’s approach to ad dollars, he had plenty to say. Below are a couple highlights.
On the controversial spreadsheet that seemed to indicate that if a writer didn’t pen advertiser-friendly content, they were cut:
I don’t think you can say to a reporter that you should be writing stuff for the benefit of advertisers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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