Nokia's Argenti Giving Out Hugs
Nokia vice president of media Marco Argenti wants users of the company’s Ovi mobile applications to feel the love.
Speaking at mediabistro‘s Think Mobile event in New York Wednesday morning, Argenti compared Web browsing with mobile apps by saying that you “hit” a Website, but since mobile apps can gather so much more information, such as monitoring a user’s heart rate to see if they’re stressed or hungry, using the apps is more like a “hug.”
And
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in