Nokia Signs $300 Million Ad Contract
Nokia has tremendous respect and brand recognition worldwide. But its U.S. sales have lagged considerably behind how it does around the globe, where it holds the number one position.
In what could be a turning point for the brand, not to mention a strategy update in the wake of the iPhone, Nokia just signed a new $300 million deal with ad agency Wieden & Kennedy.
AdAge frames the deal like this: “The move comes as mobile-phone sales in the U.S.
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