Nokia launches Inneractive-powered NAX mobile ad exchange

Nokia and mobile app monetization exchange Inneractive have joined forces to launch a  new mobile monetization platform called the Nokia Ad Exchange, or NAX for short.

Announced today at the Microsoft Build developer conference, NAX is essentially a white-labeled version of Inneractive’s platform, launched under the company’s private exchange line of services. Other companies that have created their own private exchanges with Inneractive include StackMob, Unity and Corona Labs.

NAX is cross-platform, and supports Windows 8, Android, iOS and Blackberry.

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