No One Is Impressed by Your April Fools’ Stunt

Of all the groans you heard in the office today, approximately 40% were inspired by Google, which went all-out to develop a different April Fools’ campaign for every single person with a wi-fi connection.

Here’s the best one on a subject close to our hearts: the future of marketing measurement.

Now be honest: did your brand or client have a little stunt to promote?

Was it a “Twitter helmet“, and did your “secret source” just happen to leak the art to certain super popular tech blogs and Good Morning America producers?


“The wearer can tweet through a simple ‘pecking’ head motion.”

No? Moving on…was it the long-delayed, nearly mythical 2nd Avenue subway line? And will your client claim no legal responsibility for any related accidents or technical difficulties?


Was it something involving cats and their “pawfessional networks?” (Please say no.)


Was it an almost believable “kale cream shake?”

No? How about a pretty-clever play on your own name?

We understand why copywriters have to run with every single relevant holiday; coming up with great promo messages on your average ho-hum calendar page is just as hard as developing a decent April Fools’ joke like this selfie drone:

Unfortunately, even “we’re so over your lame pranks” turned out to be a prank.

As a final reminder that 99.9% of April Fools’ humor is forced, here’s the daily entry from the self-appointed Smartest People on the Internet:

Yes, it’s April 1st, so we all had to do it. That doesn’t mean we had to enjoy it.