No Display Ad Recovery for AOL
AOL is still waiting to join in on the supposed display advertising recovery.
The newly spun-off company saw its U.S. display ad revenue slip by 7 percent during the second quarter of 2010 to $110.7 million, compared to $118.6 million during the same period in 2009, according to an earnings statement issued today. That decline is actually an improvement vs. Q1, when U.S. display revenue fell by 10 percent vs. the previous year.
And while some of AOL’s struggles can likely be attributed to the company’s ongoing reorganization — led by CEO Tim Armstrong (pictured) and president of global advertising and strategy Jeff Levick — its lack of progress on the display ad front is glaring.
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