‘No Community Without Comments’: Snapchat’s Spotlight Hits Snags In its Creator Ambitions

Without comments or public profiles for everyone, Snapchat’s TikTok competitor has a way to go

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Snapchat’s Spotlight—launched Monday—is similar in content and format to TikTok. But marketers say it does not yet have the star-making setup, like public follower counts and comments, that can create and sustain an influencer economy on the app.

Now, when sending a video on Snapchat, users can submit it to Spotlight. The posts are moderated by humans and use machine learning to make sure they comply with Snap’s content standards. If they do, they can appear on Spotlight.

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