No, Brands Shouldn’t Pay for Blog Mentions
This week PR Daily posed an important question: Should brands pay for blog mentions?
Before the requisite “this is a complicated issue that will affect different parties differently and we want to avoid making overgeneralizations” statement, we’ll give you the short answer: no.
Don’t get mad before you read the qualifiers: well over 50% of the public turns to editorial sites for info on products, so if a prominent blogger truly enjoys/approves of your client’s product, any related content is PR gold.
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