Nissan Revs Up Facebook Marketing

After General Motors pulled its Facebook advertising, other car makers have said they recognize the value of social marketing. The latest? Nissan, which Advertising Age reports is heavily including Facebook in its marketing plans for the upcoming year.

After General Motors pulled its Facebook advertising, other car makers have said they recognize the value of social marketing. The latest? Nissan, which Advertising Age reports is heavily including Facebook in its marketing plans for the upcoming year.

The Japanese motor company plans to launch five new vehicles in the next 15 months, and Facebook is a major part of the advertising plan. Nissan’s director of interactive and social media marketing, Erich Marx, told Advertising Age about the company’s commitment to social media, even if it doesn’t directly translate into a sale:

From a pure ROI (return on investment) standpoint, are we selling hundreds of cars through social? No.

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