NIKE iD

NIKE iD

Sneakers are not usually of huge interest to me – I consider that whole culture the purview of Josh and Josh, but right now I am totally fascinated by the whole NIKE iD campaign. There are snipes up for it all over town, but what’s really piqued my interest is the shop they’re opening (or have opened?) on Elizabeth St, just south of Houston. I walk by it nearly every day, twice a day, because it’s on my route to the gallery.

I first noticed it one evening when not one, not two, but THREE cop cars were blocking traffic on the street (and a wee narrow street Elizabeth is) as big hulking guys shuttled boxes from a rented truck into the store, while another big guy stood watch at the door.

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