Cricket in the Shadow of The Beatles

Quarterly publication revisits an equally colorful 1964 British invasion by Freddie and the Seamers.

The Nighwatchman, a quarterly publication about the sport of cricket, debuted in 2013. In the current Spring 2015 issue, there is a wonderful piece by journalist and author Dan Waddell about the other British invasion of America in 1964. The one involving Yorkshire County Cricket Club squad Freddie and the Seamers.

NighwatchmanIssue9

Waddell writes that ahead of the group’s North American goodwill trip to NYC and beyond, UK’s The Cricketer magazine tried to stir up some Beatles aura excitement with the cover line “We Love Fred Yeah Yeah Yeah.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in