Twitter Drives Up Some TV Ratings, But TV Better At Driving Tweets, Says Nielsen [STUDY]

Nielsen has released a study that, for the first time, provides statistical evidence of the two-way relationship between Twitter and television, inasmuch as how conversation on Twitter about a TV show can boost ratings for that program, and vice versa.

However, while the data has shown that there’s definitely some correlation between a spike in tweets and strong ratings, it’s typically more in Twitter’s favour than the other way around.

Indeed, Nielsen’s findings suggested that discussion on Twitter boosted ratings in 29 percent of TV shows, with competitive reality TV (44 percent boost) performing best in all categories, and drama (18 percent) seeing the lowest impact.

Conversely, TV shows with high ratings caused a spike in tweets 48 percent of time, suggesting that a popular show’s existing audience is more likely to be talking about that show on Twitter, and at high volume, as opposed to their chatter encouraging new fans to tune-in.

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