Nielsen Creates New Metric Based Entirely On Tweet Data
Do you watch TV while cruising online? If so, you’re not alone. 42 percent of Americans watch TV while they’re on their laptops, smartphones or tablets.
And Nielsen, in its quest to “provide clients the most complete understanding of what consumers watch and buy” is teaming with Twitter to create a new metric based entirely on tweet data.
Twitter says this new metric is intended to answer its TV partners request “for one common benchmark from which to measure the engagement of their programming .
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