Tweets about television are up in nearly every category from March 1 through April 15 compared with the same time last year, largely driven by the coronavirus pandemic, Nielsen found in a study, but one category stands out as a glaring exception: sports.
Nielsen Social Content Ratings found that social interactions about children and family movies were up a whopping 588% over that time period, followed by: Hispanic talk and news (71%); streaming services (52%); primetime talk and news (17%); and entertainment series and movies (2%).
Social
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