Nielsen Study: Heavy Social-Media Users Still Email
A recent study released by Nielsen bucked the popular assumption that heavy users of social media spend less time using email, CNET reported.
According to CNET, Nielsen broke its respondents into four groups—people who didn’t use social-media sites, and low, medium and high users—and the research company found that, “It actually appears that social-media use makes people consume email more, not less, as we had originally assumed—particularly for the highest social-media users.”
CNET also pointed out that social-media sites like Facebook use personal email accounts to inform users of updates, which might be a factor.
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