Nielsen Social Content Ratings, Week of Nov. 12: The Trophy Goes to the Latin Grammy Awards

Univision’s broadcast tallied 4.242 million interactions across Facebook, Twitter, Instagram

The 19th Annual Latin Grammy Awards aired on Univision Nov. 15 The Latin Recording Academy/Latin Grammy Awards Facebook page
Headshot of David Cohen

Univision’s presentation of The 19th Annual Latin Grammy Awards tallied 4.242 million interactions across Facebook, Twitter and Instagram, propelling it to the top of the Nielsen Social Content Ratings for the week of Nov. 12.

World Wrestling Entertainment action on USA Network grabbed the next two spots, with WWE SmackDown! totaling 2.053 million interactions across the three social networks, followed by WWE Monday Night Raw (1.757 million).

National Football League games accounted for seven of the 10 entries on the sports chart for the week, but the top spot went to a National Basketball Association contest, as the Portland Trail Blazers at the Los Angeles Lakers on ESPN and ESPN Deportes generated 3.109 million interactions across Facebook, Twitter and Instagram.

It was followed by two NFL games: the New York Giants at the San Francisco 49ers on ESPN’s and ESPN Deportes’ Monday Night Football (2.554 million total interactions); and the Green Bay Packers at the Seattle Seahawks on Thursday Night Football on Fox, Fox Deportes and NFL Network (2.26 million). David Cohen is editor of Adweek's Social Pro Daily.