Nielsen Social Content Ratings, Week of Jan. 8: NFL Playoffs, College Title Game Rule

Slim pickings for TV series and specials, as Anderson Cooper 360 leads the way

U.S. Bank Stadium, home of the Minnesota Vikings herreid/iStock
Headshot of David Cohen

Football, of both the professional and amateur variety, dominated the Nielsen Social Content Ratings for the week of Jan. 8.

This past weekend’s four National Football League playoff games accounted for four of the top five spots on the sports chart, with the other going to the College Football Playoff National Championship game.

The Minnesota Vikings’ stunning walk-off victory over the visiting New Orleans Saints, on Fox and Fox Deportes, led with 19.593 million total interactions across Facebook and Twitter.

Another walk-off victory, by the University of Alabama over the University of Georgia in the championship tilt on ESPN and ESPN Deportes, claimed second place with 19.087 million total interactions.

The other three NFL playoff games followed: CBS’ presentation of the Jacksonville Jaguars stunning the host Pittsburgh Steelers (12.237 million total interactions); the Philadelphia Eagles eliminating the visiting Atlanta Falcons, on NBC and NBC Universo (7.998 million); and the New England Patriots’ rout over the visiting Tennessee Titans on CBS (5.802 million).

The numbers for TV series and specials paled in comparison, as CNN’s Anderson Cooper 360 led the way with 689,000 total interactions across Facebook and Twitter.

The 23rd Annual Critics’ Choice Awards on The CW followed, with 596,000 total interactions, while third place went to USA Network’s WWE Monday Night Raw (580,000). David Cohen is editor of Adweek's Social Pro Daily.