Nielsen Pauses Layoffs Long Enough To Name New Marketing Exec

The Nielsen Company quit pink-slipping staffers for the time being, announcing today that former Discover Card exec Mark Hosbein would step in as its new senior vice president, marketing.

Full release follows…


20-Year Veteran from Discover Card, Time Warner and Nabisco Will Lead Integrated Marketing and Strategy Development Across the Company

New York, NY (April 29, 2008) — Nielsen Business Media today announced it has appointed Mark Hosbein to the position of Senior Vice President of Marketing. A highly respected marketing executive, Hosbein joins Nielsen with more than 20 years of experience in the financial services, online media, television, and consumer packaged goods industries. He will be based in New York and report to Greg Farrar, President of Nielsen Business Media, who made today’s announcement.

“I’m excited to have Mark on board because I’m confident he will be instrumental in building a solid marketing organization to increase the effectiveness and sophistication of our marketing capabilities,” said Farrar. “Mark will be key in helping us develop strong, uniform marketing processes across the company.

In his new role, Hosbein will lead all of Nielsen Business Media’s integrated marketing and strategy development efforts across multiple platforms — online, in print and face-to-face.

During his career, Hosbein has led new product launches, interactive marketing efforts and consumer advertising campaigns. Most recently, he was Senior Vice President, Brand Management and Advertising for Discover Card, where he led their brand development and advertising efforts. Prior to that, he spent eight years at Time Warner Inc., starting at AOL where he managed strategic partnerships as Vice President, Interactive Marketing. He held subsequent roles as Time Warner’s Vice President, Global Marketing, and at CNN, as Vice President, Consumer Marketing. Early in his career, Hosbein also worked in brand management at Pepsi and Nabisco.

Hosbein holds a Bachelor’s degree from Stanford University and an MBA from Dartmouth.

About Nielsen Business Media

Nielsen Business Media, a part of The Nielsen Company, is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently.

Serving more than 30 industries spanning entertainment, media and marketing, retail, travel and performance, and design, Nielsen Business Media provides business-to-business products and services in print, online and face-to-face.

With 42 publications, over 135 trade shows and conferences, and 195 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit,