Nielsen Online to Launch Digital Strategic Services
NEW YORK Nielsen Online is launching a new group aimed at helping advertisers manage their reputations on the Web, particularly within user-generated content environments.
Essentially, the new Digital Strategic Services group promises to provide brands with research on what consumers are saying about them online, and what they can and should do to steer that conversation. Part of that steering might be accomplished by brand advocates.
The group plans to offer consulting services on such tactics as producing corporate blogs to trying to influence user-created online video on sites like YouTube.
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