Nielsen: Mobile, Online Still Tiny Share of TV Market

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According to a new survey from The Nielsen Co., Americans are watching more video programming than ever before due to the proliferation of time-shifting technology and additional “screens” such as the Internet and mobile devices, but they’re still doing it primarily on a regular television, MediaPost reports.

The report said that traditional in-home TV viewing has lost a little market share to newer video screen platforms, but “the biggest gainer is not Internet video or even video on the mobile Web, but technologies that enable consumers to watch traditional TV on a time-shifted basis.”

Meanwhile, watching video on the Internet rose 12.5 percent to 2.52 percent overall, while watching video on a mobile phone jumped 11.4 percent to 2.33 percent of all video programming viewed in Q3 2008, according to the report.