Nielsen: Instagram the Fastest Growing App of 2013
Facebook was the No. 1 most popular smartphone app of 2013, according to Nielsen’s year-end digital media report, which looked at unique users for iOS and Android apps. The Facebook-owned photo-sharing app Instagram was the fastest growing app. It jumped up 66 percent from last year to the No. 7 slot.
Facebook’s success is probably no surprise. There are a number of social networks on the top 10 list, but take a closer look and you’ll also see a lot of basic, utilitarian apps, such as search and maps.
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