Nielsen, ComScore Retool Facebook Ratings
Facebook is also updating its own marketing tools
As Facebook becomes an increasingly vital tool for marketers, two companies have developed new systems aimed at measuring the exposure that brands receive on the social network, The Wall Street Journal reports.
Last week, comScore started offering a new tool that allows brands to keep track of the number of people that interact with their products on Facebook. The ratings system takes into account how brands use their Facebook pages and “like” features, as well as what the site’s individual users say about those brands on their own personal pages.
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