Nielsen, Compete Show Normal US Traffic Gains for Facebook in May 2010

Did May’s very public backlash against Facebook’s April privacy changes and product launches actually affect traffic? The web measurement results are coming in now. ComScore was the first web measurement firm to weigh in, and it showed that Facebook gained 8.6 million monthly unique visitors to reach around 130 million.

Two other firms, Nielsen and Compete, have now released their own data for the month, and they both show slower Facebook May growth than Comscore. Triangulated, however, they and comScore show three contradictory trends.

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