Nielsen Business Media Layoffs Confirmed

Our brother blog, PRNewser, confirmed layoffs at Nielsen Business Media.

The statement from the company’s media communications director Marisa Grimes:

“Nielsen Business Media is transforming our organization to better position ourselves to compete in a global, digital economy. Looking at the continually changing business landscape and current economic climate, and considering the requirements we’ve established for ourselves, it’s clear we have to be as efficient as possible. As part of our ongoing efforts to streamline our business, we made the decision to eliminate some positions within the company. The resulting cost efficiencies will allow us to reinvest savings in other parts of the business, such as improved technology and software, that will further drive growth.”

There’s more here.