Nielsen App Playbook Shows Apple Apps Store Taking the Lead

Another day, another survey report. This time by Nielsen reporting on the results of its survey called App Playbook. Quite surprisingly according to Nielsen, while the myth that application stores tied to specific mobile devices such as the iPhones and BlackBerries are reaping success, applications tied up with mobile carriers are also taking a piece of the total market share for mobile applications. These and other interesting findings are highlighted below.

If you will look at the pie chart above, you’d see that both Verizon Wireless Application Store and AT&T Application Store took significant market share at 15% and 12% respectively.