10 Social Media Trends Giving Brands New Ways to Engage in 2017

Here are 10 social media trends for 2017 that brands should be well aware of as they seek to meaningfully reach--and interact with--new and existing customers.

The social media landscape continues to evolve in sometimes predictable, oftentimes surprising ways, as new technologies, platforms and methods of content delivery arise to grab hold of our imagination and continually alter how we communicate.

Savvy brands that stay ahead of these trends hold a huge strategic advantage by being well prepared as these shifts occur.

Here are 10 social media trends for 2017 that brands should be well aware of as they seek to meaningfully reach–and interact with–new and existing customers.

  1. Facebook is very, very quickly becoming a video-centric platform: While Facebook Live and vertical video ads are relatively new on the scene, the formats are already seeing tremendous user popularly and success.
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