Nickelodeon's Shockwave Announces Virtual Goods Platform
Viacom has been quite active in the gaming space. Following the acquisition of social game developer Social Express, now Viacom’s subsidiary Nickelodeon is introducing virtual currency to its online gaming site Shockwave. This move is in alignment with Nickelodeon’s vision to create deeper engagement and revenue streams from sales of virtual goods. This isn’t Nickelodeon’s first dive into virtual goods, having introduced virtual goods for AddictingGames earlier in May.
Part of Nickelodeon Kids and Family Games Group, Shockwave is announcing a virtual goods platform that will integrate a virtual currency called Shockwave Cash which can be used to purchase functional virtual goods that boost performance and personalize gameplay.
“Adding virtual goods to Shockwave is part of our long-term strategy to provide deep, engaging content experiences across our portfolio, and create diversified revenue opportunities for game developers,” said Dave Williams, Senior Vice President and General Manager, Nickelodeon Kids and Family Games Group.
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